"Fashion passes, Style remains", a quote from designer Coco Chanel, symbolises an association with French heritage. The influential status of "haute" fashion made in France holds to this day. The international importance of the French high fashion is immense and clearly reflected in the principles of aesthetic art and magic, embodied by charismatic brands, such as DIOR or Chanel.
Being one of the most powerful countries, regarding fashion history, France has embraced cultutal constancy through the ages. In line with a decreased dominance of Paris fashion, the industry realised the enormous social influence on women's self-image given by elite magazines like Vogue and ELLE, who have primarily reported based on designers and events of the time. Firstly published by Condé Nast in 1920, Vogue signalled that fashion can be provocative and would grab people´s attention on the street.
A growing demand for cosmetics and fashion that fit with active lifestyles has also been spotted by ELLE in France since 1945. Due to a prevalence in media, status and value are gained through a French ideal of thinness that is seldom attainable for most women.
Both covers illustrate the French elegance and simplicity, a trait which is still en vogue. Nowadays, those magazines represent a global network encompassing over 60 countries and have already scaled up the advertising pages, emphasising its primary role and reinforcing the editorial content.
Fashion and consumer goods originating from France, are worlwide appreciated by consumers, affected through high quality. Significantly, French fashion is interconnected with “experimentation,” “uniqueness” and “radical difference.” Although time changes, the "French Look" is timeless and can´t be considered as vintage, because it´ll be always en vogue.
